With the financial market tumbling, a US and global recession seeming imminent, it is but natural for the poster boy web 2.0 industry to have some gastric churnings. Speculations and analyses are rife about what a recession will mean for web 2.0 and also specifically for enterprise 2.0, with venture capital likely to dry up. Conclusions range from the panicky “end of web 2.0!” to the blatantly optimistic “web 2.0 is recession proof”. But analysts overall don’t see web 2.0 taking a nosedive, but merely a separation of the “best from the rest”. Most analysts seem to agree on the following:

1. Greater likelihood of survival of companies with meaningful cash flow and revenue generation capabilities. -         Companies will need to focus more on tackling and providing solutions to hard, real world problems.
2. There might actually be an increase in oppurtunities for companies which provide real benefits, and help empower people to forge through lean times.
3. Companies looking to trim expenditures will find Enterprise 2.0-style tools to be compelling solutions-          There could be more Web conferencing instead of business travel.
4. There will be a decline in mergers and acquisitions.
5. Onus might be on “survival” rather than “explosive growth”. (some survival tips from Scott Rafer)

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